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Rainwater Harvesting Market - UK 2008-2012

Research & Analysis Report

EXECUTIVE SUMMARY

MTW Research have published the findings of a unique and independent review of the Rainwater Harvesting Market in England, Scotland, Northern Ireland and Wales. 

The 90 page report was written specifically for distributors, importers and manufacturers of rainwater harvesting products.  This invaluable sales and marketing tool is available to purchase immediately and represents excellent value for money. 

Rainwater Harvesting Market Tops £8 million

A new report published on the UK Rainwater Harvesting market reveals the industry has experienced triple digit growth in the last 3 years and is set to reach in excess of GBP8 million in 2008, exceeding many expectations within the industry.  The report also forecasts continued strong growth to 2012, with penetration levels rising consistently to 2020. 

UK Rainwater Harvesting Market Size by Value 2004 - 2012

From historically low, stable levels, the rainwater harvesting market has received renewed attention in recent years as an alternative to mains water use, from both the domestic and non-domestic end use sectors.  The market remains a relatively immature one in the UK, despite the products themselves being well established in Europe, and as such has experienced rapid and substantial growth in both volume and value terms. 

Sources indicate that the RWH market is still very much in a rapid growth phase of its life cycle, with a substantial potential target market on which to develop further healthy levels of growth. 

Rainwater harvesting techniques have been used for thousands of years as a method of storing water throughout the year, negating the seasonality of rainfall to some extent.  Relating specifically to the UK, rainwater harvesting represented a standard feature in most new houses in the nineteenth century, prior to the advent of mains water, as the technology resulted in homeowners not needing to make use of the village pump.

Whilst the drivers for RWH systems have changed significantly since this time, the general principles have remained the same throughout history, with roofs used to collect rainfall, and underground cisterns used to store the water to maintain water purity and prevent contamination. 

By undertaking a strategic PEST analysis, it is clear that there are a large number of key market drivers in the rainwater harvesting industry which have provided substantial growth in this sector in recent years, including:-

·  Politico-legal – Government targets, tax concessions and initiatives promoting RWH

·  Economic - Savings in respect to whole life cycle costs, particularly in non-domestic sectors

·  Environmental – Growing concern relating to a wide range of environmental issues

·  Societal – A growing appreciation of water consumption issues by society

·  Technological – Modern RWH products offer new methods of achieving greater efficiency

Within each of the main headings identified above, there are a myriad of positive and negative influencing factors which have already impacted on the market in recent years and will continue to influence the sector in the medium to longer term.  These issues are reviewed in more detail within the report. 

The study consisted of a comprehensive review of the market by value and volume and also provides a detailed analysis of numerous positive and negative influences driving the rainwater harvesting market at present.  New announcements in 2008 of particular importance include the adoption of the Code for Sustainable Homes and the recent Water Strategy announcements in February 2008, though the report also identifies a large number of other issues impacting the sector. 

Also provided are regional estimates for the rainwater harvesting market, as well as providing product and sector shares for commercial and domestic applications.   In addition a full PEST analysis offers good insight into the market in terms of enabling the reader to quickly understand the key dynamics of the market.  The result being a unique and comprehensive review of a new, dynamic market in a fast growth life cycle stage. 

Key applications and uses for rainwater harvesting products for both the domestic and non-domestic sectors are also identified.  Within the non-domestic sector, the research found that Education, Retail and Warehousing represent substantial sectors, with the Prisons sector also driving demand in recent months.  This trend is set to continue as more projects come on stream.

The research for the report has found that triple digit growth in the last 3 years and strong growth forecasts to 2012 will result in this sector becoming a significant component of the UK Environmental Building Products Market.