1.        INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1      FEATURES & BENEFITS OF THIS REPORT

MTW’s “Research & Analysis” market reports provide an independent, comprehensive review of recent and future market size and trends in an easy to reference format.  Each report provides vital market intelligence in terms of size, product mix, channel mix, key trends & influences and industry structure trends.  Key financials for the market leaders are provided alongside a 1 page profile for key players in the market. 

Based on quantitative company financials providing higher confidence, MTW’s Research and Analysis reports are used for coherent decision making based on sound market intelligence.  MTW reports are written in the UK, by qualified marketing professionals with more than 25 years experience in this market.

This report includes:-

·                 Market Size & Trends – Historical, Current & Future

Based on sales data from a representative proportion of the industry, this report provides market size by value over a ten-year period.  Based on quantitative financial data as well as qualitative input from the industry, our reports are more accurate than other qualitative based reports and offer better value for money.  By combining the best of both quantitative and qualitative input, we offer our clients greater confidence in our market forecasts as well as discussing key market trends and influences from a qualitative perspective. 

·                 Product Mix – Current & Future

This report identifies the key product sectors in the market and provides historical, current and forecast market share estimates for each, alongside qualitative discussion on key trends for each segment of the industry.  With input for this report being both qualitative and quantitative we are able to offer an effective insight into the core components of the market.

·                 Distribution Channel Mix

The report identifies the key channels that drive demand for this market and provides a market share for each.  This enables the reader to identify the key driving forces behind current market demand and adapt business tactics accordingly. 

·                 Leading Manufacturers 1 Page Profiles

This report includes a 1 page profile for each company including 5 years of the most recent key financial indicators; MTW’s ‘at a glance’ chart enables the reader to quickly gauge the current financial health of a company and assess market share.

·                 Relevant Companies, Saving You Time

MTW Research have been researching and writing market reports in these sectors since 1999 and so are able to develop a company listing which is more relevant to the market, rather than automatically selecting companies by industry code.  Our reports represent excellent value for money and don’t bombard you with irrelevant financial data; they are designed to enable you to engage in fast and effective market analysis & presentation.  We focus on providing what’s important in an easy to reference and use format.  

1.2      METHODOLOGY & SOURCES OF INFORMATION

MTW Research employ a wide ranging, reliable methodology in order to ensure the highest quality of information possible.  Our reports are unique in that they are based on financials from a representative sample of the industry, supported by intelligent qualitative research to provide a comprehensive and intelligent insight. 

By combining primary and secondary research information, MTW reports uniquely offer an unparalleled level of confidence in terms of market data and trend comment.  This, coupled with the fact that we’ve been writing reports on these markets since 1999 means that we are confident you won’t find a better report available.  Our price guarantee ensures that you won’t find the same quality report at a cheaper price.

Sources of information for this report included:-

Ø Financial Data from Leading Kitchen Manufacturers, Retailers & Distributors.

Ø Discussions with Manufacturers, Distributors, Retailers & End Users

Ø Distribution Outlets Analysis – including store visits, distributors’ product mix etc

Ø Product Information – technical data from manufacturers, distributors etc

Ø Company Websites – Manufacturers, Distributors, Retailers, End Users etc

Ø Annual Reports – Manufacturers and Distributors’ Company Literature

Ø Press Releases – New product launches, company news etc

Ø HM Government and European Parliament – Official Statistics

Ø HM Revenue & Customs

Ø Social Media – Facebook, X, Linkedin, Instagram etc

Ø Trade Journals - Printed Journals, Industry Websites and Industry Commentators

Ø Trade Associations, Conferences and Exhibitions

The research & analysis process involves:-

Ø Qualitative Analysis – collate all primary and secondary information sources

Ø Quantitative Data Modeling – using MTW’s proprietary data processing for forecasts

Ø Qualitative Review – review data models against qualitative inputs for trends, sizes etc

Ø Product Trend Analysis – identify & review trends for each key product sector

Ø Distribution Channels Review – channel shares & trends analysis

Ø End Use Sectors Review – identify key target markets, key trends in each sector

Ø Strategic Marketing Review – by qualified, experienced marketing professionals

Ø Turnover & Profit – Estimate for every company in report, regardless of size

Ø Financials – Analysis of leading companies sales, profit, net worth and assets.

Ø Economic Analysis – forecasts of GDP, inflation, employment, interest rates etc

The above iterative process typically involves 8-12 weeks of combined research & report production time, resulting in an intelligent, comprehensive report identifying immediate opportunities and offering an informed strategic market review.

2.        UK KITCHEN PRODUCTS MARKET

2.1  KITCHEN PRODUCTS MARKET DEFINITION

The UK Kitchen Products market comprises a wide range of products suitable for use within the UK domestic market.  In order to quantify and analyse the market, our definition of the market includes the following key product sectors:-

Ø Kitchen Furniture - cabinets, units and associated shelving, doors and drawers of all materials, supplied either flat pack or pre-assembled (rigid), manufactured for primary application in a domestic kitchen environment. 

Ø Kitchen Appliances – ‘white goods’ manufactured primarily for installation within domestic kitchen cabinets (i.e. built-in), including washing machines, tumble dryers (laundry), ovens, hobs, grills, microwaves (cooking), refrigerators, freezers, fridge-freezers (refrigeration) and dishwashers.  Excluding freestanding appliances.

Ø Kitchen Worktops - fabricated primarily for installation in domestic kitchen applications, of all materials including, but not limited to, stone/granite etc, solid surface (e.g Corian) etc, wood and laminates.

Ø Sinks and associated brassware for use in domestic kitchens, including all materials – stainless steel, ceramic, composite etc, of all sizes, 1 bowl, 1.5 bowl, 2 bowl etc.  Pillar taps, mixer taps, combination taps (ie with integral spray / water filter etc) are also included.

This report specifically excludes labour or installation activity, and measures the product values at retail selling prices.  VAT, import duties and transportation fees are excluded as well as labour / installation or other delivery charges. 

Whilst we have made every effort to exclude commercial applications, there may be some light commercial applications included within the overall market sizes quoted.

Where volume figures are illustrated for the overall market, these are provided as number of installations.  The geographical coverage for this report is the United Kingdom and includes domestically manufactured and imported products.